Dr. Hess

HESS, William

Associate Professor of Business Administration and Marketing


  • MA Ball State University, IN
  • BS Purdue University, West Lafayette, IN

Areas of Expertise & Research Interests

My working career has been in B2B and nonprofit marketing. I have held every marketing position from sales rep to marketing research to market development to sales manager to product manager to marketing manager. I study the historical successes and failures of companies to learn what works and does not work. I do not teach. I help students learn. This means I guide them, but the students have to put the work/effort into learning.